[ Case Studies ]
Expand into new markets through Software Localization

A major player in the transportation software market wanted to expand its user base by entering the Chinese market. The solution sought by the company would be to change the interface software to suit the local markets. However, this company faced problems when it tried to find a suitable translation service, because companies that were good at translation were not usually vested in the transportation and logistics field.

This is where Wintao Global¡¯s expertise came into use. In addition to translation, Wintao also offered cross-cultural support to not only localize the interface text, but also optimize the interface design. Due to Wintao¡¯s competency in the logistics field, and its team of skilled software engineers well versed in the English and Chinese languages, this company was able to roll out its flagship software on time for release to the Chinese market.